MFM Announces Chairs for Media Outlook 2021

 Media Financial Management’s (MFM’s) signature event, Media Outlook 2021, has been recast virtually. With robust content, the seminar will give attendees a look at issues that will affect media companies in the year ahead, even as COVID-19 continues disrupting everything. The theme for this year’s four hours of content is The Future is Now – Progress, Profit, People. Co-chairing the seminar are Tracy Clark, Senior Director Finance, Hearst Television, Inc.; Cindy Pekrul, SVP and Deputy Controller, Accounting Business Services WarnerMedia; and John Sanders, Principal Bond & computer science degree jobs Inc. Dates for the virtual events are Tuesday, October 20 – 1:00 pm ET to 3:00 pm ET and Wednesday, October 21 – 1:00 pm ET to 3:00 pm ET.

2021 promises continued uncertainty for all businesses. What media companies can count on is continued innovation and technological advances, ongoing economic pressures, and the need to continue professional development for their workforce. MFM, along with seminar sponsor The Siegfried Group, LLP, have assembled expert speakers in each of these areas to share their vision of how uncertainty, regulation, and new ways of working will affect media companies in 2021 and beyond.

“There is no doubt that the business climate has been significantly changed by the global pandemic,” said Mary M. Collins, President & CEO of MFM and its BCCA subsidiary, the media industry’s credit association. “However, there is still a need to address media business fundamentals – technology, profitability, the workforce – and to make business plans that reflect the new reality. Media Outlook 2021 will provide attendees with significant takeaways to do just that.”